By using a special annealing process that heats the metal, the bullet expands to three times its original diameter while maintaining 100-percent weight retention. It features a large, deep hollow point design in the pistol ammunition with deep cuts from the hollow point down the sides. Second, there is no concern for lead contamination, especially for indoor ranges or when shooting at steel targets. First, there is no need to worry about separation as there is no jacket and the bullet does not have to be bonded to perform, especially through barriers. The new Silverback ammunition is made from solid copper bullets that offer several advantages. The company’s latest offering is mission-designed for self-defense use in multiple platforms. The main advantage is the reduced cost of the re-used brass resulting in a better value for high volume shooters. The company specializes in offering match-grade ammunition designed for supreme accuracy, but also offers a line of “Troop” ammunition that is remanufactured from once-fired brass to the same exacting standards as factory new ammunition. Gorilla Ammunition is able to do this by having its own in-house ballistic laboratory, which is rare with many ammunition manufacturers. That is not an insignificant achievement and requires extreme care in the manufacturing process for consistent quality control. That guarantees absolute shot-to-shot consistency and improved accuracy. As a result, the company can boast that it has the lowest standard deviation in muzzle velocity of any manufacturer.
Gorilla Ammunition’s focus is on quality and performance, not mass-produced quantity. The company cannot match the high output production of major ammunition makers, but that actually plays to its strengths. The company has only been around for a few years and offers a limited selection of the most popular calibers including. One manufacturer that has been focusing its efforts on producing the highest quality of ammunition possible is Gorilla Ammunition. The reason was that the performance of modern defensive ammunition has so vastly improved that the differences between the two didn’t justify the higher recoil and reduced magazine capacity of the. This improvement is palpable and most noticeable in the Federal Bureau of Investigation’s (FBI) recent switch from the. Today, that is entirely possible in many quality rifles, but only with the right match-grade ammunition.īullet designers and ammunition manufacturers are well aware of that and have placed renewed emphasis on terminal performance both for hunting and self-defense. This used to be the Holy Grail for rifle builders and meticulous handloaders. In my experience, far too many people have become spoiled thinking that if they have a good rifle and a good optic, then every group should be sub-MOA. However, tactical retailers who take the time to learn their customers’ needs and educate them on the differences in ammunition can have significant upsell potential for premium ammunition. However, the ammunition rarely receives that same level of attention or appreciation, which is a shame because a gun only functions as well as the ammunition you feed into it.Ĭustomers who are unfamiliar with the specifics of ballistics, velocity, bullet weight and design, and terminal performance will simply pick out whatever is cheapest.
Even video games promote the newest tactical rifles and pistols with accurate images and descriptions. Many customers are interested in the latest and greatest tactical firearms they have seen online or in glossy-print magazines.
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